What else do I mean by personalization? Unbeatable ROI – As Much As 4,400%. But it is important to understand that having an online presence is only half the battle. Subject lines are critical to email marketing … You'll fail. In this post, we share email marketing statistics showing that, far from being dead, email marketing is an essential tool for attracting and retaining customers. You can create personalized and custom experiences, increasing engagement and deepening brand awareness with leads, new customers, and returning customers. Or that 70% of people read their email on a mobile app? Did you know mobile users check their email 3x more daily? of interesting articles, ranging from tips and tricks, best practices, For example, HubSpot affords you the ability to track page views. The customer data you collect through your testing efforts will help you learn how to stay top-of-mind, create engaging content and increase your ROI. Sooner than later, you'll begin to reap the benefits of email marketing automation with more engaged and higher converting contacts. Who wouldn't want to know they have $80.00 available in affiliate credits to spend on wine? But what can we learn from the hard times that we have experienced? More important is mobile device optimization. Tactics like segmentation, personalization and tracking customer actions will open your eyes to other potential email automation strategies. Despite it starting out normal for most people in the world, by early spring it has become obvious that our day-to-day life was going to be massively impacted by a new global pandemic. General email marketing statistics and usage. Email Marketing is Affordable. As you establish more personalized relationships with your contacts, engagement will increase along with conversion rates, simultaneously decreasing cost per-email. In 2019, global email users amounted to 3.9 billion users (Statista, 2020). Email marketing can feel like it's a waste of time because of your own experiences, e.g., sifting, archiving, swiping left, marking as spam, etc. All rights reserved. The reason why we are even mentioning AI in our 2020 year-in-review article is because of the importance of acknowledging a large shift when we see it. Get to sending some emails! Chances are you have a "SIGN UP TO SUBSCRIBE TO OUR AMAZING NEWSLETTER" or "STAY UP TO DATE ON THINGS YOU PROBABLY DON'T NEED" call-to-action plastered somewhere on your website. Harness the power of automation to supercharge your email marketing strategy (work. In fact, email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available. In fact, 81% of SMBs … It's wine, people! We have tried to underline the importance of advancements in the artificial intelligence field back in 2020 when we saw what was happening. Email marketing is a hugely important component of all marketing teams. promise to be your reliable partner for all things email, we have shared a lot One place AI is used is in choosing subject lines for emails. All this said, it's not so simple as writing some copy, putting together some graphics and sending it off with fingers and toes crossed your open rates, click-through rates and conversions skyrocket. To contradict the rumor that dictates the death of email marketing, according by The Radicati Group, the number of email users will grow to 3 billion in 2020. Another scenario? It may seem like throwing darts at air trying to figure out where to start first. Why Email Marketing Is Still Important for 2020, Engaging Experiences: Win Potential Customers and Win Back Past Customers. Email marketing proves to be a great tool that businesses have at their disposal to engage subscribers, prospects, and clients. Let it be your best friend in developing the infrastructure for experiences at every stage of the buyer's journey: awareness, consideration and decision. However, email marketing is evolving, and generic marketing emails aren't as effective as … Continuous testing contributes to the theme of "work smarter, not harder," allowing you to be more precise and intentional with your email marketing. If you've read through this novel of an article, likely you're feeling a little bit like this. You're 100% right it does. Say you've created a post for social media that drives to a landing page with a call-to-action and a prospective customer submits their email through the call-to-action. On top of all consequences that result from the difficult medical situation, the ramifications were diverse and took a toll on job security, economic, and housing stability. for new businesses or startups. If you're still hesitant, keep reading … Without the help of email marketing, organizing webinars when live events stopped being viable would have been a more difficult impediment. Just take a look at the stats: Email is the marketing tool that provides you with the ability to create a fluid, interconnected and undisrupted buyer's journey. As we have previously seen from other sudden shifts, such as the implementation of GDPR back in 2018, crises give birth to more conscious professionals. 79% of small businesses say email marketing is important to their business strategy. While Slack has started out with the mission of making email obsolete, the fact that they have been taken over by a company known for putting a big emphasis on email is a statement of the staying power that email has in the business world. You gain the ability to create personalized and custom experiences, increasing engagement, and deepening brand awareness with leads, new customers and returning customers. You may not realize it, but the emails you receive in your personal inbox are more than likely contributing to a more extensive marketing study. 60% of small businesses say their email marketing strategy is effective or very effective. Both live events and webinars need a clear and well-rounded email marketing strategy to become successful. According to OptinMonster, “email marketing remains the best way to attract and retain customers” and has a potential return on investment of up to 4400… That's okay; I fully accept the cheese in the name of testing. 74% of marketers say personalized email content increases customer engagement. It's your opportunity to speak directly to them in their inbox, at a time that is convenient for them. Sort of like dropping a fishing line into open water to see what you come up with. You’re marketing smarter, not harder. It’s effective, it’s affordable, and it works. As a digital marketer or a business owner, email marketing should be your preferred tool for business growth. As each marketer is very well aware, data is king when it comes to deciding strategies and approaches of effective campaigns. Luckily, email marketing gives businesses the platform to offer interactive content straight to consumer inboxes, and at an even reduced cost than some other marketing strategies. Personalization increases your return on investment, engages customers in a more meaningful way and allows you to be more agile in your email marketing tactics. Okay, that may be a little harsh, but the truth is 50-60% of the tests you run may not return any results. Sounds perfectWahhhh, I … Personalization: Creating More Meaningful Customer Relationships, Engaging Your Contacts: Simple & Cost-Effective, A / B Testing: Gain Valuable Insight Into Your Marketing Efforts, A Fluid Buyer’s Journey: Connecting Your Marketing Channels, Mobile Talk:  Email Marketing on Mobile Devices, Unpacking: The Importance of Email Marketing. And testing shouldn't end either just because you notice common trends early on with your email marketing. They receive timely emails that direct the prospective customer to related content on the website, information about new products/services and other varied touch points that ultimately result in a conversion. All of these implications and many more have made 2020 a challenge from both a personal and a professional perspective. Regardless of how difficult 2020 has been, email marketing has remained relevant for engaging prospects and customers. Say you want to target contacts who have viewed a product page multiple times with a follow-up email. You may think prospective customers will give you the highest return on investment, however, your returning customers are your biggest source of revenue. In this article, you'll learn not only why email marketing is still relevant for 2020, but why an email marketing strategy is more critical than ever before. All Rights Reserved. The email marketing statistics I provided here should give you a good idea of what you can expect in 2020, so you can focus on the right areas. Too cheesy? The importance of email marketing in 2020 and why you should care Everyone uses email. You'll learn: Why is email marketing important? That, in turn, increases the confidence users have when sharing their data with various businesses. The Importance of Email Marketing by 2020 1. Does your customer base respond to emails sent earlier or later in the day? But the truth is, 77% of people would rather receive permission-based promotional messages via email. Which send-from address increases open rates? How to Write a Killer Lead Nurture Email Campaign, 5 Reasons to Work With a HubSpot Partner Agency, Growing Your Business With Digital Marketing. Plus, I love a good cheese plate. That’s half of the world’s population. 101 Email Marketing Statistics (2020) The internet has caused a massive shift in the business landscape. With the ever agile field of digital marketing, one thing is consistent — the need to maximize your marketing budget. Have a little fun, and let your email marketing campaigns supercharge your buyer's journey. And sometimes, given the volume and scope, the entire process can feel like finding a needle in a three … Okay, I'll get off my "big brother" soapbox, as I'm sure now you'll think twice before opening the next marketing email you receive. So, whether you own a business or run a digital agency, here is the importance of digital marketing … Those are the emails that never get lost in your inbox and are the emails you open and engage with. It's time to bridge the gap between your marketing channels. © 2020 DataValidation. But given the fact that we are no longer able to interact with them face-to-face, what are the safety mechanisms to ensure the business continues as usual? In this article, you'll learn not only why email marketing is still relevant for 2020, but why an email marketing strategy is more critical than ever before. That way, you can get the most from your campaign and stay ahead of the competition. Email marketing trends in 2020 and beyond will include AI and big data. When it comes to email marketing, the repercussions seem less clear. Gone are the days of digging through couch cushions to find lost remotes, here are the days where our phones are permanently attached to our hands. Contacts have explicitly permitted you to send them communication directly to their inbox, which means they want to receive your promotional emails. Coupled with the right messaging, email can become one of your most impactful marketing channels. What happens next? First of all, we will focus our attention on how AI might impact email marketing for small or medium businesses, while secondly, we will look at what might lie ahead for large enterprises. in touch, and reach out to prospects and customers. Knowing that marketers saw in email marketing a useful tool for engaging them is, in other words, the promise that we have made to find the best solutions to challenges, even when they arrive with very short notice and we lack any precedent on what works and what doesn’t. Streaming service apps Fir Creative about baby Yoda? marketing itself continues to a... 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