MSc Business and Management (Business Analytics) Increase your confidence in working with data and develop your managerial skills for the fast-paced business world with this specialist Masters degree*. We were ranked 14th in the UK in terms of research impact with over 60% of our research impact judged to have outstanding reach and wide-ranging impact on the policies of public, private and governmental organisations. The course is developed by King’s Business School, a UK top 10 centre for business and management studies. Our new MSc Marketing Analytics course provides students with essential cross-disciplinary knowledge and training in systems analysis, quantitative methods and data science to help you transform big data into a powerful marketing asset. Through the online master’s degree in Marketing, specialization in Marketing Analytics from The University of Alabama, you can learn the analytical skills you need to stay ahead in an evolving field from one of the best business schools in the country. This demonstrates the need for capability building in this area not only in Scotland but at an international level. Please include the required paperwork showing your first degree and your IELTS English language test score (if you are a non-native English speaker) with your application. EU and international students pay £24,060. Download a copy of our prospectus or order a printed copy to be delivered to your door. Assignments and essays are used to test research skills with a strong emphasis on critical analysis and reflective insights. Digital Marketing & Data Analytics MSc . Individuals currently working in marketing, analytics, or another field, who want to complete a graduate education without taking a break from their current career, may want to consider an online masters’ program in marketing analytics. Equip yourself with the key skills needed for a successful career in marketing. The course uses a variety of assessment methods ranging from individual assignments, group assignments, marketing reports, class tests, examinations, individual and/or group presentations and research design. Overall IELTS score of 6.5 with a minimum of 6.0 in each component, or equivalent. You will learn how to evaluate and measure digital success, developing an understanding of the KPIs and metrics that are important to your campaigns. If English is not your first language you must have one of the following qualifications as evidence of your English language skills: For more information on ways that you can meet our English language requirements, including options to waive the requirement, please read our information on English language requirements. Apply. Maryland Smith’s Master of Science in Marketing Analytics (MSMA) program teaches you how to collect, analyze and interpret massive amounts of consumer data to help businesses engage with the right audiences and launch cost-effective campaigns that work. Prior to joining the University of Stirling (Aug. 2019), she worked at Nottingham Business School, Nottingham Trent University as Associate Professor of International Business (2011-2019). In addition to offering some of the highest salaries, Virginia is among the five states with the highest employment rates for computer and information research scientists. You should have a strong quantitative skill set - gained through existing work experience or your degree – and you should want to build a strong career in the analytics space. Strategic Thinking in Digital Marketing (30 credits) On this module, you will learn to develop strategic digital marketing plans. Organisations hold more information about their business environments than ever before. The BLS projects the occupation to grow nearly three times as fast as the economy as a whole; graduates from online business analytics master's programs will have career opportunities throughout the country. The MSc in Business Analytics starts online in the summer before the beginning of term 1 with three pre-courses which ensure that every student has the minimum specific background required by all other modules. Explore: A variety of additional scholarships, grants and bursaries may be available to help you fund your master’s study, both from the University and from other organisations. Your personal academic tutor will help you with academic issues or signpost you to other types of support. The MSc in Digital Marketing & Data Science also focuses on data analytics which includes business, coding, database access, data science and machine learning with Python. Run by the EQUIS-accredited Bath School of Management, the MSc Business Analytics online course offers you access to the latest data insights, management principles and industry expertise, providing you with essential skills to lead change in today’s data-focused industries. MSc Data Analytics. If we offer you a place, you'll need to accept the offer within 30 working days. Increasingly, these organisations are recognising the role of data in gaining insights and out-thinking competitors. Stirling He is interested in value-added optimisation: techniques that yield optimal or near-optimal solutions but also reveal underlying information about the problem to help people make informed decisions. This unique program provides you with the chance to gain hands-on experience thanks to real business case studies. Please contact us if you're not sure you have the right experience or qualifications to get onto this course. Beyond the Classroom. The MSc Marketing is an outstanding one-year programme providing an analytical, business-focused curriculum to develop your skills as an innovative and strategic marketer. If English isn't your first language, you'll need to complete an International English Language Testing System (IELTS) to demonstrate your competence in English. We use cookies to give you a better experience. Our Business Analytics MSc is taught in collaboration with multinational companies and will give you the essential skillset they are looking for. 2021 start Qualifications or experience. The modules listed below are those currently intended for delivery in the  current academic intake of this course. These may be subject to change in future years as the University regularly revises and refreshes the curriculum of our taught programmes. Members of our academic staff regularly publish in journals such as: Our staff consistently serve as conference and track chairs at international marketing conferences and hold editorial posts across a wide-variety of academic journals. Careers. Dr Mona Moufahim is a Senior Lecturer and the Course Director for the MSc Marketing and Brand Management and the MSc in Multichannel Retail Marketing. This qualification is awarded by the University of Southampton. You'll need an overall score of 6.5 and the following scores for reading, writing, listening and speaking: We accept other English language tests. Business Analytics MSc. Catalogue +41 844 007 007; Apply Now; Home; Programmes. Language Studies – degrees that focus on learning a language or how to translate, such as 'Business English', 'Applied English', or 'Translation', are not acceptable. This field is for validation purposes and should be left unchanged. Students of both streams will graduate with the award of MSc Business Analytics. Learn more about additional fees. Find out about studying this degree online. You can expect to have around 20 contact hours per 10-credit module each semester and 40 contact hours per 20-credit module. He is a founding member of the Scottish Quality Management Centre, KTP Provider, University of Stirling. Delivered by our triple-accredited Adam Smith Business School, the University of Glasgow’s online MSc Marketing explores the latest topics, from analytics to user experience (UX) marketing, while covering core essentials such as brand development, marketing management and consumer behaviour. 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